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In January 1987, Alain Sabourin interviewed Jean Baudrillard at CAPC musée d’art contemporain in Bordeaux. L’Effet Star, the overall title of a series of four lectures and interviews, was part of the museum’s Cinéma au musée program. When introducing this talk, Michel Bourel pointed out that “Jean Baudrillard, through his books, has plumbed and challenged our system of representation, which has become what he calls ‘the sacred horizon of appearances’. His talk will bear on ‘the advertising body,’ that special by-product of the world of hypervisibility.”

L’effet Star No. 3: Le corps publicitaire can now be published thanks to the kind authorization of Marine Baudrillard.